Tracking using URL parameters - requirements and implementation (update May 2024)

Important note (May 2024)

Previously, we advised using UTM parameters for tracking. Recently, however, Google has changed the evaluation of UTM parameters so that reliable tracking of e-commerce sales via chatbot UTM parameters is no longer possible.

How does DialogShift identify users?

&ref=dialogshift

How can an analysis be set up in Google Analytics?

There is no generally valid statement on this, as e-commerce tracking in Google Analytics can be set up differently.

However, the general procedure remains the same:

• Create a custom report
• Filter the sales according to the existence of the URL parameter ref=dialogshift