DialogShift Tracking Pixel

Implementation guidelines for the DialogShift Tracking Pixel on the booking confirmation page.

The raw version:

<img href="https://ibe.prod.co25.net/pixel?clientid=${clientid}&conversionType=${conversionType}&amount=${amount}&currency=${currency}&rooms=${rooms}&nights=${nights}">

Parameters:

clientid	(mandatory) Client ID provided by DialogShift
conversionType	(mandatory) During beta period always `ibe`
amount	(mandatory) Numeric amount without thousands separators (e.g. `234,56`)
currency	(mandatory) Currency code in ISO 4217 (e.g. `EUR`)
rooms	(optional) Number of rooms booked (integer)
nights	(optional) Number of nights booked (integer)
url	(optional) Host and URL of IBE page
custid	(optional) custid is provided as a GET parameter in the redirect to the booking engine. Send back this value for increased accuracy.

Google Tag Manager (GTM) Example integration

Prerequisite: Clientid provided by DialogShift in this example is pro123

Prerequisite: A working E-Commerce tracking with GTM/GA & Data Layer

Add this snippet as a “Custom HTML” tag and trigger it on the booking confirmation page.

Example:

<script>var pixel = document.createElement("img"); 	pixel.src = "https://ibe.prod.co25.net/pixel?clientid=pro123&conversionType=ibe&amount={{TotalCost}}&currency={{SelectedCurrCode}}&rooms={{RmQty}}&nights={{nights}}"; 	pixel.style = "display: none;"; document.body.appendChild(pixel);</script>

IBE integration - Server Side Rendering (PHP, Python, Ruby on Rails):

Replace the '${VARIABLE}' with the corresponding variables from your system.

<script> var pixel = document.createElement("img"); 	pixel.src = "https://ibe.prod.co25.net/pixel?clientid=${clientid}&conversionType=ibe&amount=${amount}&currency=${currency}&rooms=${rooms}&nights=${nights}"; pixel.style = "display: none;"; document.body.appendChild(pixel); </script>

IBE Integration - JavaScript Rendering

Add the tracking pixel via JavaScript using booking values from the IBE namespace.

Example:

<script>
var pixel = document.createElement("img");
pixel.src = "https://ibe.prod.co25.net/pixel?clientid=${clientid}&conversionType=ibe&amount=${amount}&currency=${currency}&rooms=${rooms}&nights=${nights}";
pixel.style = "display: none;";document.body.appendChild(pixel);</script>